How does Video Conferencing compare with Euro 2016?
Here we are again, amid the excitement, frenzy and anti-climax that is another football tournament, Euro 2016. 20 years since Euro ’96 in England, the, what is now iconic, 3 Lions theme tune rings on in my head like no other tournament song. After England won the world cup in 1966, the expectation of winning something again remains high every two years alternating between potential European & World Cup glory. Alas, our chances of winning anything declines as England becomes a more marginalised footballing nation. We may have the best league in the world, but when the Premier League was launched in 1992 nearly 69% of the players were English and by 2015 this had dropped to less than 33%. But this decline has not dampened our desire OR expectation for International Cup glory… hmmmmm, all sounds very familiar to me. So as England kick off their campaign against Russia with a winning draw, the now familiar position of never winning a first game in a major tournament continues and the fans’ visible desperation for victory over the next two games overspills on everything else they are doing.
Just like our England expectations, Video Conferencing has continued to deliver disappointing results. Despite improvements in hardware technology, software and availability of abundant bandwidth End Users have seen little improvement in the ease of use and overall cost for this obviously compelling activity of meeting people over video.
Every new product launched by the different vendors’ claims to score another goal against their competitors. Every vendor claims to be the only choice in the Video Conferencing future and every vendor has been trying to convince us through its data sheet and impressive set of goal scoring ‘centre forwards’ of specifications. World class players such as HD 1080p, wideband audio and PTZ cameras are supplemented by excellent tactics such as firewall traversal, multipoint keys and other vendor interoperability – however, none of this matters if users cannot use it or even like it!!! The result remains 0-0!!!
Yet the global demand for Video Conferencing remains high, the cost is declining and the number NEW players increasing – does this mean we may soon be scoring again and winning over users? The answer is an overwhelming YES!
Cloud Video Conferencing is the new way of playing the game. The specs don’t matter as everything JUST WORKS. The important facts are that is is easy to use, highly scalable and very cost effective. The vendors playing the NEW GAME are winning on these facts alone and no longer compete on the protocols, resolutions and algorithms. Yes, EASE OF USE is the new winner, the path to glory, the ultimate goal scorer AND the reason why in 2016 our hopes and dreams of our TEAM, in the Video Conferencing space at lease, will be finally delivered.