In most organisations, it is the Board that decides Strategy and the senior management team that implements this strategy. As the instructions get passed down and responses go back up, there is often an element of Chinese Whisper about the information being passed back and forth. In AuDeo’s experience, it is often an Executive Decision to deploy Video Conferencing as part of a corporate business’ communications strategy, but rarely is it their responsibility to choose it and subsequently buy it.
In many cases, if an executive or the Board does not understand the value or the possible return of installing VC, then a manager will often say no to the question “Has your company any interest in Video Conferencing?”
So, perhaps this is the wrong question!! The correct questions are:
Does your company wish to reduce costs and expenses especially in the area of travel, accommodation and subsistence?
Does your company wish to be more competitive?
Does your company wish to be more productive?
Does your company wish to be more profitable and successful?
These questions, when positioned to an Executive will give a resounding YES!!!
If your business is not achieving the advantages intimated above, then I guarantee your competitors are. Executive Decision or not, it a very easy decision to say yes to all the above.