What is a Communications Strategy & Why Have One?
A company without communications does not exist. Humans have evolved primarily through our ability to communicate and generations of us have sought many ways to communicate with our family, friends, colleagues and potential NEW contacts.
Technology leads the way today for our communications and to have a communications strategy that is part of your overall business strategy ensures you are striving to stay and become more competitive, productive,successful and a great organisation to work for. Ironically exit interviews are often a great forum to learn where poor communication has taken place and provide actions to address. Of course if it is addressed, fewer exit interviews will take place – cost saving itself.
In today’s global marketplace, it is not enough just to have a team or department looking after marketing & communications – internal communications is also critical and the most successful businesses are those who plan their communications, how it should take place and different ways it can happen, remembering that communications is the sender’s responsibility – NOT the receiver.
Imagine a workplace where everyone knows the corporate strategy, the culture, this year’s goals and current performance levels… nirvana, yes! But not unachievable! Imagine, the result of this – increased focus by appropriate teams, increased performance by those focused on what is important, reduced costs in pursuing the wrong path, reduced attrition of “uninformed” team members and a competitiveness that would be the envy of everyone inside and outside of your industry brought about by the togetherness of the company as one voice, one image and one COMPANY.
Technology today provides a plethora of communications opportunities at a variety of investment levels, complexities and many forms of media… all or some of which can be built into your communications strategy.
Fixed voice calling, mobile calling, text, email, instant messaging, video, audio & web conferencing; all available on a range of devices… phones, mobile(cell) phones, smart phones, tablets, PCs, Video Conferencing systems and more. AuDeo can help with your communications strategy from beginning to end or anywhere in between.
As a specialist, AuDeo consult on, design, build, install, support and maintain a wide range of Visual Communications solutions for all sizes of budgets. Our goal is to make our solution the best decision you will make this year.