In plain & simple terms, Digital Signage is showing information on electronic displays in any number of environments, both outdoors and indoors (shopping malls, hospitals, colleges, retail outlets, waiting rooms, reception areas, restaurants, etc).
It is a video communication system that allows you to disseminate news and information to remote locations in almost-real time via interconnected displays, replacing traditional street signs, posters, noticeboards and point of sale material.
It can be anything from a single reception screen to displaying visitor information through to advertising on multiple networked screens.
Digital Signage is all about improving your communication with employees, customers and visitors.
Think about how you currently communicate within your business. How do you make announcements to staff and customers? Do you use email, memo, noticeboards, internet, intranet, posters, POS in stores?
Digital Signage is a more effective communication tool than any of these.