Lucy Roberts, Business & Marketing Manager says they are “delighted with the return on investment and cross sell bookings from existing clients that digital signage has provided”.
The Problem
River Studios were moving to a fantastic 100 year old, character filled building in Southampton. Their new building underwent a massive half million pound refurbishment including advanced, ecologically friendly lighting and air handling systems, cutting edge audio technology, soundproofing and acoustic treatment.
Gareth Henderson, Managing Director at River Studios wanted to compliment the new surroundings with state of the art technology to communicate with clients and visitors. The very nature of their business meant that River Studios already had access to lots of creative content that they wanted to showcase but had no effective way of doing this. Digital signage was the obvious answer.
The Digital Signage Solution
The proposed solution of a OneLan Digital Signage player distributed over cat5e cabling enables River Studios to display up to date information about River Studios to 4 screens in their main visitor/café area.
AuDeo’s experienced consultants designed a Digital Signage solution for River Studios, providing them with templates, scheduling of content, mtv news tickers and links to their website. With the inclusion of a matrix switcher, each screen can be sent different content and audio.
AuDeo’s technical team installed the Digital Signage solution for River Studios, providing training on how to use the system and continuous support should River Studios experience any issues or require further help with the system.
Why AuDeo?
Building on a longstanding, existing relationship AuDeo were able to provide River Studios with a cost effective solution to suit their requirements.
The Benefits
The Digital Signage system promotes all parts of the studio facilities and current projects. Anyone entering River Studios facilities now is able to view the very latest information.
“The screens give us an opportunity to showcase everything we do to everyone that comes into the building, they have been a talking point amongst our clients” says Gareth Henderson, Managing Director.
River Studios have the ability to display various content at specific times, thus targeting different audiences with messages that are specifically relevant to them.
They are able to:
- Promote all studio products and services to a captive relevant audience
- Generate cross sale opportunities
- Target marketing messages to specific audiences
Lucy Roberts, Business & Marketing Manager comments “I have been delighted with the return on investment that we have got from the digital signage screens with cross sell bookings from existing clients as well as a fantastic response to start up our new pop choir which has 40 members within 2 months”.
About Riverstudios
River Studios is the south’s premier private music facility, providing fully equipped rehearsal studios, practice rooms, singing lessons, music lessons, dance and performance tuition.